India’s First AI Travel Star Is Here—And She Might Be Your Next Favorite Guide |

Updated: July 06, 2025 13:21

Image Source: The Economic Times

India’s digital landscape just got a new face—one that never sleeps, never needs a passport, and is always ready for the next adventure. Radhika Subramaniam, created by Collective Artists Network, is the country’s first AI-powered travel influencer, fluent in both Tamil and English and designed to connect with Gen Z travelers.

Key Highlights

Bilingual and Always On: Radhika speaks Tamil and English, making her accessible to a wide audience across India. She’s available 24/7, posting travel stories, tips, and cultural insights without ever taking a break.

Gen Z Storytelling: Her persona is crafted as a solo traveler who left a secure corporate job to explore India. She shares stories that focus on local culture, hidden gems, and authentic experiences, resonating with young, independent explorers.

AI-Driven Content: Built using advanced AI tools like machine learning and natural language processing, Radhika can generate realistic photos, videos, and engaging captions. She interacts with followers, answers questions, and adapts her content in real time.

Relatable and Aspirational: Radhika is designed to feel like the friend who actually took the leap to travel. Her creators wanted her to be thoughtful, independent, and genuinely interested in the world, making her more than just a digital avatar.

Brand Partnerships: As a virtual influencer, Radhika offers brands a consistent, customizable voice for campaigns targeting different regions and demographics. She can promote destinations, products, and experiences without the limitations of human influencers.

Part of a Global Trend: India joins countries like Germany, which launched its own AI travel ambassador in 2023, in embracing virtual personalities to promote tourism and digital engagement.

Radhika Subramaniam is redefining what it means to be a travel influencer in the age of AI, blending technology with storytelling to inspire a new generation of travelers.

Source: The Economic Times, Financial Express, Times of India

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