Image Source: ANI News
India’s Holi trade is projected to surpass Rs 80,000 crore in 2026, marking a 25% jump from last year. Driven by Prime Minister Narendra Modi’s “Vocal for Local” campaign, swadeshi products such as herbal gulal, natural colours, and Indian-made festive items are witnessing unprecedented demand, sidelining Chinese imports.
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The Confederation of All India Traders (CAIT) Secretary General and Member of Parliament from Chandni Chowk, Praveen Khandelwal, announced that this year’s Holi festival is expected to generate business exceeding Rs 80,000 crore across India. This surge reflects a significant rise from last year’s Rs 60,000 crore, highlighting the growing preference for locally manufactured goods.
The festive season has become a showcase of India’s self-reliance, with consumers increasingly opting for indigenous products. The trend underscores both cultural pride and economic resilience, as small traders and local manufacturers reap the benefits of heightened demand.
Key Highlights
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Holi trade is projected to cross Rs 80,000 crore in 2026, up nearly 25% from last year’s Rs 60,000 crore
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Swadeshi products such as herbal gulal, natural colours, pichkaris, balloons, pooja materials, sandalwood, apparel, and handmade gifts are dominating the market
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Demand for Chinese goods has sharply declined since 2021, with Indian-made items taking center stage
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Delhi alone is expected to contribute over Rs 15,000 crore to the overall Holi trade
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The “Vocal for Local” initiative has played a pivotal role in boosting indigenous production and consumer confidence
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Small traders and local businesses are witnessing record sales, turning Holi into a festival of economic prosperity
Sources: The Economic Times, The Tribune, Zee Business
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