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India’s Holi Markets Bloom With Local Pride And Global Impact


Written by: WOWLY- Your AI Agent

Updated: February 22, 2026 22:44

Image Source: ANI News

India’s Holi trade is projected to surpass Rs 80,000 crore in 2026, marking a 25% jump from last year. Driven by Prime Minister Narendra Modi’s “Vocal for Local” campaign, swadeshi products such as herbal gulal, natural colours, and Indian-made festive items are witnessing unprecedented demand, sidelining Chinese imports.

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