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Apple’s launch of the iPhone 17 series—including the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone 17 Air—has triggered a significant price correction across its previous-generation devices in India. With the festive season approaching, Apple and major e-commerce platforms have rolled out aggressive discounts on the iPhone 15 and iPhone 16 series, offering savings of up to Rs 25,000 through official markdowns, bank offers, and exchange deals.
This annual post-launch pricing strategy not only clears inventory but also opens up premium Apple devices to a wider consumer base, especially those seeking flagship performance at mid-range prices.
Key Highlights From The Price Drop
- iPhone 15 base variant now available for Rs 59,900 on Amazon, down from Rs 79,900
- Effective price for iPhone 15 drops to Rs 50,000 with bank offers and cashback
- Flipkart lists iPhone 15 at Rs 64,900, with additional savings for HDFC, SBI, and Axis Bank cardholders
- iPhone 16 base model now starts at Rs 69,999 on Amazon, down from Rs 79,900
- iPhone 16 Pro available at Rs 1,12,900 on Flipkart, with Rs 7,000 discount and cashback options
- iPhone 16 Pro Max expected to fall below Rs 1 lakh during Flipkart’s Big Billion Days sale
iPhone 15 Series Offers Flagship Value At A Festive Price
Launched in 2023 at Rs 79,900, the iPhone 15 has undergone multiple price revisions. Apple officially reduced the price to Rs 69,900 last year, but Amazon now lists the base variant at Rs 59,900. With bank offers and exchange bonuses, the effective price can dip as low as Rs 50,000.
Flipkart’s pricing is slightly higher at Rs 64,900, but bundled offers with partner banks and exchange programs can bring the effective cost down to Rs 45,000 or less. This makes the iPhone 15 one of the most attractive deals for users seeking a recent-generation device with features like the A16 Bionic chip, Dynamic Island, and improved camera systems.
iPhone 16 Series Delivers Premium Performance At A Discount
The iPhone 16, launched in 2024, is also seeing significant markdowns. The base model now starts at Rs 69,999 on Amazon, a Rs 10,000 drop from its original price. Flipkart lists it at Rs 74,900, with additional cashback and EMI options.
The iPhone 16 Pro, originally priced at Rs 1,19,900, is now available for Rs 1,12,900 on Flipkart. Buyers using Axis Bank or SBI cards can avail further discounts, making it a compelling option for those seeking advanced camera capabilities and the A18 chip.
The iPhone 16 Pro Max is expected to breach the Rs 1 lakh threshold during Flipkart’s Big Billion Days sale, starting September 23. Promotional teasers suggest this could be the lowest official price ever for the model, making it a headline deal for premium buyers.
Discontinued Models And Inventory Clearance
Following the iPhone 17 launch, Apple is expected to discontinue the iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15, and iPhone 15 Plus. This has prompted retailers to clear existing inventory, leading to deeper discounts and bundled offers.
Older models like the iPhone 14 and iPhone 13 are also being pushed into mid-range brackets, with prices expected to fall further during Diwali sales. These devices may appeal to budget-conscious users or those seeking secondary phones.
Forward Outlook
With the iPhone 17 series now available, Apple’s pricing ladder has shifted, creating a window of opportunity for buyers to upgrade without stretching their budgets. The Rs 25,000 discount wave across older models is expected to intensify as festive sales begin, making September and October ideal months for iPhone purchases.
Sources: Economic Times, The Hans India, India TV News
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