Breathe Easy: Pollution-Free Holidays Emerge as India’s New Luxury Escape

With smog blanketing cities like Delhi, NCR, and parts of Punjab, Indians are increasingly opting for “air detox holidays”—getaways focused on clean air, wellness, and respiratory recovery. According to a special report by India Today, wellness centers such as Naad Wellness near Delhi are seeing a spike in guests from polluted metros who are prioritizing health over sightseeing.

These retreats offer Ayurvedic therapies, naturopathy, and curated wellness programs aimed at detoxifying the body and improving lung function. The trend reflects a broader shift in travel behavior, where clean air and tranquility are becoming the new markers of luxury.

Key Highlights:

- Health-Driven Travel:  
  Guests are choosing destinations based on air quality rather than traditional tourist appeal.

- Wellness Offerings:  
  Programs include Ayurveda, yoga, and respiratory therapies tailored for pollution recovery.

- Demographic Shift:  
  Most visitors hail from NCR, Punjab, UP, and southern metros, seeking short-term relief from toxic air.

- Industry Response:  
  Wellness resorts are adapting with specialized packages and marketing focused on “air detox.”

Sources: India Today, YouTube India Today Video Desk.