iQOO has launched the iQOO 15R in India, powered by the Snapdragon 8 Gen 5 chipset and a massive 7600mAh battery. Priced from ₹44,999, the device features a 144Hz AMOLED display, 50MP dual camera setup, and 100W fast charging, positioning it as a strong contender in the value flagship segment.
iQOO has officially unveiled the iQOO 15R in India, marking its entry into the competitive value flagship smartphone category. The device combines cutting-edge performance with long-lasting battery life, aiming to attract users seeking premium features at a relatively accessible price point.
Key Highlights
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iQOO 15R powered by Snapdragon 8 Gen 5 processor
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Massive 7600mAh silicon-carbon battery with 100W fast charging support
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6.59-inch 1.5K AMOLED display with 144Hz refresh rate
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Dual camera setup featuring a 50MP Sony LYT-700V sensor
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Available in three configurations: 8GB/256GB at ₹44,999, 12GB/256GB at ₹47,999, and 12GB/512GB at ₹52,999
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Two color options: Dark Knight and Triumph Silver with a checkered design
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IP68/IP69 ratings for dust and water resistance
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Pre-orders open from February 24, with sales starting March 3, 2026 via Amazon and iQOO’s official store
Strategic Impact
The iQOO 15R strengthens the brand’s positioning in India’s mid-to-premium smartphone market, directly competing with rivals like OnePlus and Xiaomi. Its combination of high-end performance, robust battery, and competitive pricing makes it appealing to gamers and power users. Analysts note that the aggressive pricing strategy could help iQOO expand its market share in India’s fast-growing value flagship segment.
Sources: Gizbot, Mint, Republic World, MoneyControl, Times of India, Beebom