ITC Candyman, the popular confectionery brand known for its vibrant and playful spirit, has introduced an innovative digital initiative aimed at transforming the storytelling experience for children. The new platform, ‘Once Upon a Time by Candyman,’ leverages artificial intelligence to create personalised storybooks where children become the heroes of their own tales—blending cutting-edge technology with traditional storytelling to engage young minds like never before.
Key Highlights Of The ITC Candyman Personalised Storybook Platform
The platform is accessible via the Candyman Club website, allowing parents to create storybooks featuring their child’s name and photo woven seamlessly into pre-designed illustrated stories.
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It offers a selection of delightful tales packed with lovable mischief, adventure, and relatable scenarios designed to captivate young readers.
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The AI technology personalizes each narrative to position the child as the central protagonist, fostering a unique and immersive reading experience.
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Designed with user-friendliness and security in mind, the platform ensures ease of access for families and safeguards personal data.
By placing children in the spotlight, the initiative aims to spark imagination, inspire creativity, and build a lifelong love for reading.
Transforming Family Reading Time Through Technology
‘Once Upon a Time by Candyman’ seeks to convert storytime into a deeply interactive and memorable bonding moment between parents and children. The platform allows:
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Parents to actively participate in crafting personalised stories, enriching the engagement beyond passive reading.
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Children to see themselves reflected as heroes or adventurers, boosting self-esteem and involvement.
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Storytelling to be dynamic and adaptable, catering to the preferences and imaginations of different children.
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Families to blend digital innovation with cherished traditions of oral and written narratives.
Brand Vision And Market Impact
Speaking on the launch, Anuj Bansal, Vice President and Head of Marketing for ITC’s Chocolates, Coffee, and Confectionery division, expressed the brand’s commitment to pioneering child-centric innovations. He emphasized that this personalized storybook platform complements Candyman’s ethos of playfulness and creativity while addressing the need for meaningful digital engagement amid today’s fast-paced world.
The platform is expected to strengthen brand affinity by delivering joyful experiences aligned with children’s developmental needs.
ITC Candyman anticipates a positive reception from both urban and digitally savvy families eager for innovative educational entertainment.
This initiative positions ITC Candyman as a pioneer in blending confectionery branding with impactful digital storytelling.
Educational and Emotional Benefits For Children
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Beyond engagement, personalised storybooks offer developmental advantages such as:
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Enhancing language skills by encouraging active reading and vocabulary growth.
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Stimulating imagination and cognitive skills through creative storylines featuring familiar elements.
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Building emotional connections by seeing oneself in stories that mirror personal experiences.
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Encouraging parental involvement which is associated with better learning outcomes in children.
Future Prospects And Expansion
With the successful launch of ‘Once Upon a Time by Candyman,’ ITC aims to explore further innovations including:
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Expanding story libraries to include diverse themes, cultures, and languages.
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Integrating gamification elements to increase interactivity.
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Collaborating with educators and child psychologists to optimize educational impact.
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Leveraging emerging AI capabilities to enhance personalization depth.
In conclusion, ITC Candyman’s personalized AI storybook platform represents a pioneering step in children’s entertainment and education spaces. It offers families a delightful, meaningful way to engage with technology that nurtures creativity, bonding, and a passion for stories.
Sources: BuzzinContent, Adgully, Indian Television, FM Live, Media Infoline
