Image Source : Pinkvilla
Korean fashion surges in India via K-pop, dramas, and e-commerce, blending oversized fits, pastels, and streetwear with desi twists. Gen Z embraces bucket hats, cargo pants, pleated skirts, fusion hanboks, minimalist jewelry, relaxed pants, and chunky sneakers for effortless, modest style.
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Fueled by BTS, BLACKPINK, and hits like Crash Landing on You, K-fashion captivates Indian youth through Instagram, TikTok, and platforms like YesStyle. This Hallyu wave offers comfortable, modest layers suiting India's climate—oversized tees over churidars, pastel co-ords for college. Local brands fuse Korean minimalism with embroidery, while StyleNanda enters e-com. Experts predict sustained growth with cross-cultural collabs.
Key Highlights:
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Oversized Streetwear: Baggy pants, hoodies—perfect casual fusion.
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Pastel Layering: Soft tones, pleated skirts for feminine vibe.
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Bucket Hats & Cargos: Functional, edgy accessories rule campuses.
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Fusion Hanboks: Modern drapes meet ethnic wear for festivals.
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Minimalist Jewelry: Sleek pieces elevate everyday looks.
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Relaxed Pants & Chunky Sneakers: Comfort-first, versatile staples.
Sources: WIFD Articles, Pinkvilla, The Outfit Co.
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