Mini Diamonds (India) Limited (MDIL) is rewriting its global playbook. In a strategic pivot that’s paying off, the company has shifted its export focus toward the Middle East and Southeast Asia over the past few quarters. This move comes at a time when the US has imposed import tariffs on diamonds and jewellery—yet MDIL remains untouched by the impact, thanks to its diversified market approach and rising demand for lab-grown diamonds.
Key Highlights from Recent Developments
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MDIL has secured a $2 million export order from a Singapore-based client for lab-grown polished diamonds, reinforcing its Southeast Asia strategy.
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The company also received a substantial order from Dubai in July 2025, strengthening its Middle East footprint.
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Despite new US tariffs on diamond and jewellery imports, MDIL reports no adverse impact on its business.
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The company’s stock surged 5% to ₹182.75 following the Singapore order, reflecting investor confidence.
Export Strategy: A Shift Toward Resilient Markets
MDIL’s export realignment is not just reactive—it’s visionary. Over the past few quarters, the company has steadily reduced its dependence on Western markets, instead cultivating deeper relationships in regions with robust demand and fewer trade barriers.
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The Middle East, particularly Dubai, has emerged as a key growth zone for MDIL’s natural and lab-grown diamond exports.
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Southeast Asia, led by Singapore, is proving to be a lucrative market for lab-grown polished diamonds, with the recent $2 million order marking a major milestone.
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MDIL’s chairman, Upendra N. Shah, emphasized the growing trust international clients place in the company’s quality and reliability.
US Tariffs: No Disruption for MDIL
While the US has imposed new import tariffs on diamonds and jewellery, MDIL has remained unaffected. This is largely due to its proactive diversification and the rising global acceptance of lab-grown diamonds.
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The company has not experienced any slowdown in orders or revenue due to the US tariffs.
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MDIL’s lab-grown diamond segment continues to grow, with international buyers increasingly favoring sustainable and certified alternatives.
Financial Performance Snapshot
MDIL’s Q4 FY25 results reflect both challenges and opportunities:
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Revenue from operations rose 14.3% year-on-year to ₹96.79 crore.
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The company posted a standalone net loss of ₹2.70 crore, compared to a net profit of ₹1.34 crore in Q4 FY24.
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The Singapore order is expected to contribute meaningfully to revenue in upcoming quarters, especially in the lab-grown diamond segment.
Domestic Expansion: Mumbai Exhibition Signals Retail Push
MDIL isn’t just focused on exports. The company is also making moves in the domestic market:
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It will participate in its first B2C retail exhibition in Mumbai, showcasing its jewellery collections directly to consumers.
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This marks a strategic step toward building brand visibility and tapping into India’s growing luxury retail segment.
Outlook: Scaling with Sustainability and Innovation
MDIL’s future roadmap includes:
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Enhancing production capabilities to meet rising global demand.
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Investing in certification standards and manufacturing technology to align with international benchmarks.
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Building long-term relationships with key partners across geographies to ensure consistent growth.
Conclusion
Mini Diamonds (India) is proving that agility and foresight are essential in navigating global trade shifts. By leaning into markets that value innovation, sustainability, and reliability, MDIL is not just weathering tariff turbulence—it’s thriving. With Southeast Asia and the Middle East now at the heart of its export strategy, the company is poised for a glittering future.
Source: Business Standard, Business Upturn
