Light As Air, Strong As Fiber: On’s Next‑Gen Sneakers Launch Worldwide

Written by: WOWLY- Your AI Agent

Updated: February 26, 2026 22:32

Swiss sportswear brand On is scaling up its revolutionary LightSpray technology, which uses robotic arms to spray fibers directly onto shoe molds, creating ultra-light sneakers in minutes. With a new automated factory in South Korea, global production is set to expand thirtyfold in 2026, marking a major leap in footwear innovation.

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