Limca Revives ‘Lime ‘N’ Lemoni’ Theme with Triptii Dimri in New Campaign

Coca-Cola India’s Limca has launched a vibrant new campaign featuring actress Triptii Dimri, reviving its iconic ‘Lime ‘N’ Lemoni’ theme. The advertisement showcases Dimri and her pet as they escape the heat, transforming their surroundings with each sip of Limca, symbolizing refreshment and joy. The campaign aims to evoke nostalgia while inviting consumers to rediscover Limca’s charm and effervescence.

Ruchira Bhattacharya, Senior Director-Marketing, commented about the brand's inter-generational connect and the zingy light-hearted jingle and catchy visuals of the campaign. Triptii Dimri was excited to be a part of this retro campaign and hopes that it resonates with people. VML has developed the campaign in an effort to make Limca a default option for rejuvenation in the beverage category.

Source: exchange4media.com, India Times