MercedesBenz India has reported Q1 FY2526 retail sales of 4,238 units, signaling a rebound from last year’s dip and reaffirming its dominance in the luxury segment.
Key Highlights:
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TopEnd Luxury models like the SClass, Maybach, and AMG G 63 drove over 25% of sales, with waiting periods stretching up to 12 months.
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Electric Vehicle (EV) sales surged 51% yearonyear, now contributing 8% of Q1 volumes. The locally assembled EQS SUV led the charge.
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SUVs continued to dominate, accounting for 60% of total sales, with the GLC and GLE remaining top picks.
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Entry Luxury segment saw a 28% decline, attributed to pricesensitive competition.
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MercedesBenz is expanding its footprint with 21 new MAR20X outlets in 2025, backed by a Rs. 450 crore investment.
Despite macroeconomic headwinds, the brand’s premium strategy and EV push are clearly resonating.
Sources: Times of India, Economic Times Auto, RushLane, Telegraph India