Maa-velous Momentum: Kajol’s Horror Drama Creeps Past 10 Crore Mark

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Kajol's comeback to the silver screen with mythological horror release Maa is ticking consistent pace at the box office. Following a decent opening, the film saw a prominent jump on Day 2, crossing Rs 10 crore and indicating a healthy weekend outing.

Performance Pulse

Day 1 collection was Rs 4.65 crore, which is better than opening trade expectations.

Day 2 saw an uptick, with Rs 5.65 crore being added to the figure.

Total domestic net collection stands at Rs 10.30 crore.

Audience Response

The weekend expansion of the film was because of higher footfalls in evening and night shows, and Hindi occupancy of as much as over 38 percent.

Word-of-mouth and Kajol's performance are being attributed to the growth, despite F1: The Movie, Kannappa, and Sitaare Zameen Par trying to stop it.

Creative Spotlight

Maa, Vishal Furia's directorial, blends horror and mythology as a mother becomes Goddess Kali to fight a blood-soaked curse.

The film stars Kajol with Ronit Roy, Indraneil Sengupta, and Kherin Sharma.

Kajol, in interviews, has spoken of pride in having done a genre she has never done before, referring to the script as one of hers because of its rich mythological content.

Market Dynamics

Opening on 1,500 screens, the movie is performing well against expensive rivals.

With Sunday remaining, investors are holding their breath to know if Maa will be able to continue its upward trend and solidify itself as a sleeper hit.

Sources: Times of India, Times Now, Hindustan Times, Sacnilk, ANI