Mira Kapoor’s Wellness Revolution: Building a Rs 960 Crore Empire with Global Flair

Updated: November 30, 2025 13:16

Image Source: MediaNews4U

Mira Kapoor has built a Rs 960 crore wellness empire, partnering with Jennifer Lopez in SARVA and investing in brands like Wellbeing Nutrition, Athletifreak, and Akind. Her hands-on approach and diverse portfolio are reshaping India’s wellness sector.

Mira Kapoor, known for her elegant presence and entrepreneurial spirit, is making waves in India’s wellness sector by backing a brand valued at Rs 960 crore and partnering with global superstar Jennifer Lopez. Her journey from content creator to savvy investor is a testament to her vision and hands-on approach in building a diversified wellness ecosystem.

Portfolio Power: Major Investments

Mira Kapoor is a major investor in Wellbeing Nutrition, an organic whole-food supplement brand now valued at Rs 961 crore as of March 2025, with projected revenue of Rs 140 crore for FY2025. This marks her most prominent investment in the wellness space so far.

Wellness Ventures: From Studios to Skincare

She has also co-founded Dhun Wellness, a luxury holistic wellness center in Mumbai’s Bandra, where she is actively involved in daily operations, overseeing everything from customer service to marketing.
Mira Kapoor and her sisters launched Athletifreak, a premium athleisure brand, with high-quality products ranging from Rs 6,999 to Rs 11,499. The brand has seen rapid expansion and is gaining traction among urban consumers.
In 2024, she co-founded Akind, a skincare brand in partnership with Reliance Retail’s Tira. The brand offers vegan, cruelty-free products and is positioned as a high-efficacy, affordable luxury line.

Global Collaborations: Partnering with Stars

Mira Kapoor is also an investor in SARVA, the yoga and wellness startup backed by Jennifer Lopez, Alex Rodriguez, Malaika Arora, and other global celebrities. SARVA’s recent valuation is pegged at Rs 105 crore, with a growing network of studios across India.

Diverse Ecosystem: Sustainable and Holistic Brands

Her portfolio extends to sustainable brands like Uravu Labs (valued at Rs 91.3 crore), Artium Academy (Rs 160 crore), and Zama Organics (Rs 52.9 crore), highlighting her focus on wellness, sustainability, and holistic living.

Strategic Moves and Industry Impact

Mira Kapoor’s investments are not just about numbers; she emphasizes being deeply involved in every brand’s growth, from product development to customer engagement. Her approach reflects a blend of personal passion and business acumen, making her a standout figure in India’s evolving wellness and lifestyle market.

Source: Indian Express, The Hindu, Economic Times, IMDb, ET Now News

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