Bollywood star Ranbir Kapoor has launched his fashion and lifestyle brand, ARKS, today, February 14, 2025. The brand, which offers a curated wardrobe of premium essentials, was introduced on his birthday in 2024. The first physical store of ARKS has opened in Mumbai's Bandra.
In a promotional video, Kapoor is seen cycling around Mumbai, expressing his deep connection to the city and how it has shaped him. Alia Bhatt shared the promotional video on her Instagram stories, calling ARKS "our dream" and noting that it has been 10 years in the making. The official Instagram page for ARKS shared its first post with a video featuring Kapoor, who is not on social media, in a meadow tracing constellations to create the brand's logo.
Source: News18