Reinventing the Z: Zee Entertainment Unveils Striking Logo and Premium Vision

Zee Entertainment Enterprises Limited (ZEEL) today unveiled a comprehensive brand overhaul, a new iconic logo, and a new identity reflecting its transition to a content and technology major. The new brand, represented by a powerful 'Z', was unveiled by CEO Punit Goenka at the ZEE Cine Awards 2025, with a phased rollout of the complete brand across Zee TV, Zee5, Zee Music Company, and Zee Studios planned for June 8, 2025.

 

This rebranding is a strategic shift for Zee, which is reaffirming its commitment to produce premium-quality content while leveraging the latest technology throughout content creation, delivery, and monetization. The company's new brand promise, "Yours Truly, Z," speaks to its mission to intensify emotional bonds with audiences and stakeholders while continuing to uphold trust established over three decades.

 

The new brand world has a design reflecting India's cultural diversity but designed for the world. The leadership at Zee underlined that the change is not cosmetic but fundamental-intended to propel sustainable growth, increase profitability, and place the company at the leadership position of the media and entertainment business.

 

CEO Punit Goenka emphasized that the new identity reflects agility, innovation, and a never-ending drive for excellence. Through technology and consumer-first orientation, Zee is positioning itself to create new standards in experiential entertainment offerings and value creation for all stakeholders.

 

Sources: Business Standard, Economic Times, BestMediaInfo