Retail Renaissance: TMRW and LiteStore Unveil 25,000 Sq Ft Growth Plan

Aditya Birla Group’s TMRW has teamed up with LiteStore to boost its offline retail presence by an impressive 25,000 square feet over the next year and a half. This exciting partnership will introduce exclusive brand outlets, multi-brand stores, and premium outlet centers in malls and bustling high streets across the country, bringing TMRW’s digital-first brands like Wrogn, Bewakoof, The Indian Garage Co., and Nobero right to the hands of consumers. TMRW’s Chief Business Officer, Manish Singhai, pointed out that LiteStore’s nimbleness and retail know-how allow brands to experiment, grow, and fine-tune their offline strategies while delivering a smooth brand experience. Puneet Dinesh, Co-founder of LiteStore, stressed that being adaptable and creating immersive, data-driven experiences are crucial as shopping habits continue to change. LiteStore, recognized for its retail-as-a-service model, will assist TMRW in making the leap from online to offline, building on the success of launches like Bewakoof’s and Wrogn’s flagship stores. This collaboration is poised to transform India’s retail scene, making fashion more accessible and engaging for the modern shopper. Source: Business Standard, Entrepreneur India, BEAMSTART