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The Global Trade Research Institute (GTRI) has recently called on the government to set aside Rs 500 crore specifically to support Indian exporters in participating in major global trade fairs and exhibitions. This move aims to boost India’s export potential by helping small and medium-sized enterprises (SMEs) gain international exposure, connect with new buyers, and showcase their products on the world stage.
Key Takeaways From The GTRI Proposal
GTRI highlighted the critical role of global exhibitions in expanding export markets and facilitating direct buyer-seller engagements.
The requested Rs 500 crore funding would help offset significant costs such as stall rentals, logistics, and marketing expenses for exporters.
Participation in such events allows export businesses to understand global trends, build brand recognition, and develop long-term trade relationships.
The institute emphasized that current support schemes have limitations and a dedicated budget pool would institutionalize assistance to exporters.
Why Exporters Need Financial Support For Global Trade Shows
Exhibiting abroad often involves substantial upfront investment, which smaller exporters find difficult to scale up.
Beyond costs, navigating foreign regulations, language barriers, and logistics adds complexity deterring many potential participants.
Government backing would lower barriers to entry and encourage more exporters, including niche and regional players, to compete internationally.
Increased global presence is expected to contribute to higher export volumes, foreign exchange earnings, and job creation in manufacturing and allied sectors.
Economic Impact of Enhancing Export Opportunities
Expanding participation in global fairs aligns with India’s target to boost exports to $2 trillion by 2030.
Trade shows are vital platforms that generate business deals, partnerships, and knowledge exchange critical for export growth.
A well-funded support mechanism can complement other government initiatives like the Foreign Trade Policy and Merchandise Export Scheme.
Investing in export promotion directly supports the government’s efforts under Make in India, Atmanirbhar Bharat, and Digital India campaigns.
Current Challenges Faced By Indian Exporters
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Many exporters, particularly SMEs, lack sufficient funds or expertise to participate in global exhibitions confidently.
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Complex application processes for subsidies, limited awareness of upcoming events, and delays in reimbursements reduce effectiveness.
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Competing globally requires investments in product standardization, packaging, and certification, which are often neglected due to resource constraints.
Without adequate government support, India risks losing its share of global markets to competitors like China, Vietnam, and Bangladesh.
Suggestions For Successful Implementation
Creation of an easily accessible Exporters’ Fund dedicated to supporting trade fair participation costs.
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Simplifying subsidy application procedures and improving awareness campaigns to reach a larger exporter base.
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Collaboration between Ministries of Commerce, MSME, and Industry to provide integrated support including training and certification.
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Encouraging private sector partnerships, export councils, and chambers of commerce to maximize outreach and impact.
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Monitoring and evaluation mechanisms to ensure funds translate into measurable export growth and new market entries.
Voices From The Industry
Export-oriented industrialists and trade bodies have welcomed GTRI’s proposal, calling it a much-needed step.
They argue that such funding would empower emerging exporters to break into unexplored markets and scale up operations.
Experts advise that incentivizing participation not only increases export earnings but also encourages innovation and quality improvements.
Looking Ahead
The government’s consideration of GTRI’s proposal could mark a shift towards more focused export promotion strategies.
Enhanced export participation will help Indian businesses diversify markets, reduce dependency on a few countries, and strengthen trade resilience.
Success stories from exporters benefiting from such funding could spur further investments in export infrastructure and policy reforms.
This initiative complements broader economic goals of sustained growth, employment generation, and improving India’s global trade footprint.
In Summary
The Global Trade Research Institute’s call for a Rs 500 crore fund to support exporters at global exhibitions highlights a strategic opportunity for India to boost export competitiveness. By enabling more Indian businesses, especially SMEs, to showcase their products internationally, the government can accelerate market access and generate higher economic returns. Thoughtful implementation of this proposal can strengthen India’s position in the competitive global marketplace.
Source: Economic Times, Business Standard, GTRI Reports, Ministry of Commerce Official Releases
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