Saksham Sharma Gets a Makeover in Media: Now Leading Luxe & Dermatological Beauty at L’Oréal

L'Oréal India has promoted Saksham Sharma as Head of Media for Luxe and Dermatological Beauty divisions. In his broader mandate, Sharma will oversee media strategy, planning, and activation across prestige brands such as Lancôme, Kiehl's, Yves Saint Laurent, and La Roche-Posay. Sharma's promotion comes after L'Oréal upped its focus on data-driven marketing and digital innovation to reach India's fast-evolving beauty consumers.

 

Sharma, previously in charge of digital media for L'Oréal's Consumer Products Division, also brings an affluent history in omnichannel campaigns and digital transformation. His skill set is expected to further establish L'Oréal's premium brand visibility and drive expansion within the intricate beauty ecosystem.

 

The move is an indication that the company has faith in nurturing talent from within and developing excellence within luxury and dermatological segment media strategy.

 

Source: Exchange4media, afaqs!, Campaign India