Snacc to the Future: Swiggy Joins 15-Minute Food Fight

Overview: In a hasty reaction to Zepto Cafe's aggressive foray into the quick-commerce food segment, Swiggy introduced its own independent app, Snacc, with the assurance of delivering snacks and food within 15 minutes. CEO Sriharsha Majety stated that the app was created and released in a record 16 days, as part of Swiggy's aggressive move to conquer the hyperlocal food delivery war.

Strategic Response Highlights

Snacc is Swiggy's point-to-point answer to Zepto Cafe and Zomato's Blinkit Bistro, both of which have been testing 10–15 minute food delivery concepts.

The app was developed, created, and launched in less than two weeks, showcasing Swiggy's agility and tech prowess.

It is a shift from Swiggy's traditional restaurant aggregator model to a vertically integrated, inventory-based model.

Platform Features Snapshot

Snacc has a specially chosen menu of home-style meals, snacks, and beverages.

Delivery guarantee: 15 minutes or less, with central kitchens and filled hubs.

Now have presence in certain Bengaluru locations, planning to expand to other metros.

Released on both iOS and Android devices.

Competitive Landscape Pulse:

Zepto Cafe and Blinkit Bistro already shook the market with their 10-minute delivery promises.

Snacc's arrival steps up the competition, with all three competitors now competing for market domination in the super-fast food delivery market.

Swiggy's existing logistics infrastructure gives it a potential edge in scaling quickly.

Industry Responses & Issues:

The National Restaurant Association of India (NRAI) has complained that restaurants such as Snacc and Bistro are likely routing traffic from partner restaurants to private-label restaurants.

There are speculations of possible regulatory action, with NRAI contemplating approaching the Competition Commission of India.

Investors are following closely, with both Zomato and Swiggy seeing share falls on the news.

Market Impact Takeaways:

The 15-minute food delivery is no longer new, it's the standard.

Swiggy's rapid rollout of Snacc marks a larger strategic change and a willingness to confront new nascent disruptors directly.

The cafe wars are heating up, and customers are the biggest winners—so far.

Sources: Times of India, Hindustan Times Tech, Inc42, Adda247