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Swiggy Instamart and Reliance Jio Join Forces to Deliver Budget Phones in 10 Minutes Across 95 Cities

Updated: July 10, 2025 18:36

Image Source: TelecomTalk
Swiggy’s quick commerce arm, Instamart, has partnered with Reliance Jio to offer ultra-fast delivery of Jio mobile phones—marking a bold expansion into tech accessibility.
 
Delivery Rollout
- Instamart will deliver two Jio models—JioBharat V4 and JioPhone Prima 2—within 10 minutes of ordering, across 95 Indian cities.
- The service targets first-time mobile users and those seeking affordable connectivity, especially in urban and semi-urban areas.
 
Device Details
- JioBharat V4 (Rs 799): A 4G-enabled feature phone with UPI support via JioPay, HD voice calling, 455+ live TV channels, and a 1,000 mAh battery.
- JioPhone Prima 2 (Rs 2,799): Offers YouTube, Facebook, Google Voice Assistant, JioTV, and runs on a Snapdragon processor with 512MB RAM and a 2,000 mAh battery.
 
Strategic Context
- The move follows Airtel’s paused attempt at 10-minute SIM delivery, positioning Jio and Swiggy as pioneers in instant tech access.
- Instamart already delivers smartphones from Apple, Samsung, and OnePlus, and this partnership expands its product mix to budget devices.
 
Market Impact
- With rising internet penetration and demand for affordable devices, analysts expect this tie-up to boost Instamart’s average order value and margins.
- The collaboration also complements Jio’s existing recharge bundle with Swiggy One Lite, enhancing cross-platform engagement.
 
Sources: TelecomTalk, Financial Express, Gadgets360, NewsBytes, GoodReturns, CNBC-TV18

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