Titan Trumps Gold Tantrums with Diamond Brilliance

Strategic Expansion  
Titan plans to accelerate natural and lab-grown diamond jewellery consumption, leveraging brands like Tanishq and new entrants. Lab-grown diamonds via beYon launched with Mumbai's first store in late 2025, eyeing Delhi next. This diversification counters gold's volatility, where soaring prices strain middle-class buyers.

Market Dynamics  
Gold prices remain erratic, pushing Titan toward affordable luxury options. Diamonds offer growth potential in a market where only 12% of jewellery is diamond-studded, versus gold's dominance. Q1 FY2026 saw jewellery revenue surge, aided by 9-carat gold and premium designs, but volatility persists.

Key Highlights  

• Titan bets on diamonds as gold volatility erodes affordability  
• Lab-grown beYon brand debuts; natural diamonds also prioritized  
• Diamonds: 12% of India jewellery market, vast growth scope  
• Gold hedging via leases; 56 new stores added recently  
• Long-term focus: Premiumization meets price-sensitive demand

Sources: Livemint, Economic Times