Travel Boom Ahead: SOTC Eyes Explosive Expansion Across India

Image Source: Hotelier India

SOTC Travel, a leading player in India’s travel and tourism sector, has announced an ambitious target of double-digit growth for the current financial year. The company is leveraging regional expansion, digital innovation, and evolving travel trends to fuel its growth trajectory.

Key Highlights

Double-Digit Growth Target

SOTC Travel is aiming for healthy double-digit growth in FY25-26, building on a robust 12.6% growth achieved in the previous fiscal year.

The company’s strategy is anchored in both broadening and deepening its presence across India, with a special focus on regional markets.

Regional Expansion

Regional India is a key focus area, with SOTC widening its reach into tier-2 and tier-3 cities.

New outlets and partnerships are being established to tap into emerging demand from these markets.

Omnichannel and Tech-Driven Approach

SOTC is strengthening its omnichannel strategy, investing in both digital and physical touchpoints.

Advanced technology, including AI-powered tools and automation, is being deployed to enhance customer engagement and operational efficiency.

Travel Trends Shaping Growth

There is a notable surge in pilgrimage tourism, especially to the 12 Jyotirlingas, driven by the Shravan season.

Wellness tourism is on the rise, with destinations like Kerala, Goa, Gokarna, and Rishikesh seeing increased demand for yoga, Ayurveda, and holistic retreats.

Cruises, seacations, and premium travel experiences are gaining popularity, particularly among millennials, couples, and young professionals.

Business Performance and Outlook

SOTC posted a turnover of over ₹1,100 crore in FY25, with profitability supported by an asset-light, service-focused model.

The company remains optimistic about sustaining 12–15% annual growth, citing strong fundamentals and sectoral tailwinds.

Industry Impact

SOTC’s growth aligns with the broader travel and tourism sector in India, which is expanding at an 11–12% CAGR and contributing significantly to the national GDP.

Source: Business Standard, The Hindu Business Line, Economic Times, Devdiscourse, Travel and Tour World