Vertoz Ltd has entered into an agreement to acquire Webimax LLC with an upfront stake valued at $5.28 million and plans to acquire the remaining stake over the next three years. This strategic acquisition is projected to boost Vertoz’s annualized profit after tax (PAT) by approximately ₹170 million.
Vertoz Ltd, an innovative AI and cloud technology company specializing in digital advertising solutions, has announced a definitive agreement to acquire Webimax LLC. The acquisition includes an upfront equity stake purchase of $5.28 million, with the balance stake planned to be acquired incrementally within three years.
This acquisition aims to strengthen Vertoz’s market position, expand its technological capabilities, and diversify its client portfolio. Webimax LLC brings expertise in media inventory buying, digital marketing technologies, and omnichannel advertising, complementing Vertoz’s existing cloud and MadTech solutions.
With the deal expected to contribute approximately ₹170 million in annualized profit after tax (PAT), Vertoz anticipates significant financial and operational synergies. The phased acquisition strategy will enable seamless integration and thorough market consolidation.
This strategic expansion reflects Vertoz’s continued commitment to innovation and growth in the digital advertising landscape, delivering enhanced value for stakeholders and customers worldwide.
Key highlights:
-
Definitive agreement signed for acquiring Webimax LLC with $5.28 million upfront stake
-
Remaining stake to be acquired over the next three years
-
Acquisition expected to add ₹170 million annualized PAT to Vertoz Ltd
-
Webimax specializes in media inventory buying and digital advertising tech
-
Strategic move enhances Vertoz’s MadTech & CloudTech capabilities and market reach
-
Phased acquisition allows smooth integration and growth consolidation
Sources: Vertoz official announcements