Sony Pictures Networks India Acquires Exclusive Rights To Showcase Asian Games 2026

On April 21, 2026, SPNI announced its acquisition of broadcast and digital streaming rights for the Asian Games 2026. This marks the third time Sony has secured rights for the continental sporting event, reinforcing its position as a leading sports broadcaster in India.

Coverage Details

SPNI will showcase the Games across Sony Sports Network channels and Sony LIV, ensuring extensive coverage of all 41 sports, including 32 Olympic disciplines. Cricket’s inclusion for the first time is expected to significantly boost viewership in India.

India’s Performance Context

India achieved a record 107 medals in the previous Asian Games, and expectations are high for 2026. With cricket, mixed martial arts, and surfing added to the roster, Indian athletes are anticipated to shine in both traditional and new disciplines.

Strategic Importance

This acquisition strengthens Sony’s sports portfolio, aligning with its strategy to dominate multi-sport event broadcasting. The move also ensures Indian audiences have seamless access to one of Asia’s largest sporting spectacles.

Key Highlights

•⁠  ⁠SPNI secures exclusive media rights for Asian Games 2026

•⁠  ⁠Games scheduled from September 19 to October 4, 2026, in Japan

•⁠  ⁠Broadcast on Sony Sports Network and streamed on Sony LIV

•⁠  ⁠Features 41 sports, including cricket, MMA, and surfing

•⁠  ⁠India aims to build on record 107 medals from last edition

Sources: The Hindu BusinessLine, ET BrandEquity, Rediff Sports, Mediabrief