Veefin Solutions Expands Digital Footprint: Acquires 49% Stake in White Rivers Media for ₹1.67 Billion

Veefin Solutions Ltd., through its subsidiary Infini Systems, has announced the acquisition of a 49% stake in White Rivers Media for ₹166.6 crores. White Rivers Media, a leading digital marketing agency with a turnover of ₹113.85 crores in FY 2024, specializes in innovative advertising solutions. This strategic move will grant Veefin majority board control, enabling seamless integration of White Rivers' expertise into its operations. The deal, executed via cash and equity swap, is expected to close within 60 days, marking a significant milestone in Veefin's expansion strategy.

Sources: Business Upturn, MarketScreener, YourStory