Bullseye in the Heartland: Amazon Hits Double-Digit Growth in Madhya Pradesh

Amazon.in recorded 20% YoY growth in Q1 2025 in its home, kitchen, and outdoors business in Bhopal and Madhya Pradesh, driven by growing demand for smart home products, fitness gear, and DIY gear. The growth reflects a consumer shift towards cleaner, healthier living, with kitchen appliances and gardening tools driving sales

 

Key points:

 

New customers: 10% growth in MP, driven by convenience-based online shopping trends.

 

Top sellers: Security products, car accessories, and smart gadgets.

 

Strategy: Amazon bets on curated deals and local favorites to keep the momentum going

 

The company aims to sustain growth by keeping pace with shifting preferences for tech-driven living and green home solutions

 

Source: PTI via Rediff Money