YouTube announces a major 2025 overhaul for YouTube TV, introducing genre-based subscription plans like Sports Pack, Entertainment Bundle, and News Hub. This customizable approach replaces the one-size-fits-all model, offering flexible pricing from $30-80/month amid rising cord-cutting demand and competition from Hulu Live, Fubo.
YouTube TV gears up for a seismic shift in 2025, launching tailored genre plans to combat subscriber fatigue from $82.99 base hikes and bloated channel bundles. Users can mix Sports Plus (ESPN, NFL RedZone), Family Essentials (Disney, Nickelodeon), or Premium Movies (HBO, Starz) without paying for unused content.
The move responds to 8M+ users seeking a la carte flexibility, building on Multiview and unlimited DVR strengths while adding AI recommendations for personalized lineups.
Key Highlights:
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New Plans: Sports ($50/mo), Entertainment ($40/mo), Kids/Family ($30/mo), News ($35/mo).
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Customization: Mix/match add-ons; no contracts, cancel anytime.
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Pricing Edge: Base drops to $49.99; total savings up to 40% vs current.
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Tech Upgrades: Enhanced Multiview (4 streams), 4K add-on, background play.
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Launch Timeline: Beta Q1 2025; full rollout summer.
Sources: YouTube TV announcements, Cord Cutters News, TV Guide