Dabur’s New Brand Siens: Will Science-First Wellness Win Over India?

Dabur, a name most of us know from the world of ayurvedic and natural products, is now making a big move into the nutraceutical market with a new brand called Siens. If you’re wondering about the name, it’s pronounced “science,” and that’s exactly the vibe Dabur is going for—products that are rooted in research and real results.

 

Here’s what’s interesting about Siens:

 

The brand is focusing on three big areas: beauty and skin health, daily wellness, and gut health.

 

You’ll find products like marine collagen, multivitamins for both men and women, Omega-3 softgels, and even gummies that promise to help your hair, skin, and nails. There are also daily pre- and probiotics in the mix.

 

Dabur isn’t just throwing together supplements. They’re using ingredients that have been clinically studied and are working with top suppliers around the world. Everything is made in certified facilities, so quality and safety are front and center.

 

Siens is a digital-first brand, so you can buy everything online—whether it’s on Dabur’s own shop or the big e-commerce sites.

 

This launch is part of Dabur’s plan to focus on more premium, modern wellness products. They’re also moving away from categories that haven’t worked out, like Vedic tea and breakfast cereals.

 

Dabur’s leadership says Siens is about real science and transparency, not just vague wellness claims. It’s a new direction for a trusted brand, and it’ll be interesting to see how it connects with India’s growing crowd of health-conscious shoppers.

 

Source: Financial Express, CNBC-TV18, Fashion Network