Don’t Let Good Content Go to Scroll: Revamp, Repost, Reign!

Image Source: Search Engine Land

Make Every Word Work: Major Points

Take a complete inventory of your existing content assets, cataloging each asset—most organizations have valuable pages under a rock in plain sight

Recognize underperforming content through tracking metrics such as reducing traffic, obsolete information, and disconnect between keywords and present search intent

Identify top-performing pages and group similar or related content around high-authority pillar pages so that internal links lead users to your most valuable resources

Update existing content by refining titles, headers, and metadata; incorporate fresh statistics, address content gaps, and improve visual storytelling with updated images or infographics

Include latent semantic keywords and phrases to serve today's semantic search algorithms, increasing the types of queries your content will be able to match.

Repurpose core articles into varied formats: turn blog posts into videos, infographics, and social media carousels, then strategically post across platforms for multiplied visibility

Prioritize content updates on matching user intent today—answer burning questions, demystify product information, and address the latest pain points of your users

Make each piece mobile-friendly, legible, and optimized for emerging search channels, such as voice and visual discovery

Actionable Steps for Ongoing Boost

Monitor analytics on a regular basis and modify optimization plans according to engagement, time on page, and conversion trends

Share updated content with new expert inputs or freshly collected facts to boost shares and establish your authority

Keep it evergreen by scheduling regular reviews so that your valuable content stays up to date and competitive with future industry changes

Sources: Search Engine Land