Love With An Expiry Date: Why 37% Of Indian Daters Use Sunset Clause To Escape Situationship Trap

Indian dating culture is undergoing a significant transformation in 2026, with many singles embracing the concept of the “sunset clause.” According to a survey by QuackQuack, 37% of Indian daters across metros, suburbs, and smaller towns are now setting timelines in relationships to avoid endless talking stages and emotional burnout.  

The sunset clause allows couples to agree on a specific duration-weeks or months-after which they reassess whether to continue, commit, or part ways. This structured approach is gaining traction among those weary of situationships, where relationships linger without clarity or direction.  

Experts note that the trend reflects a broader shift toward intentional dating, where individuals prioritize compatibility, outcomes, and emotional safety over casual engagement. Women, in particular, are using the clause to protect their time and energy, ensuring relationships move forward with purpose rather than stagnation.  

Key Highlights  

• 37% of Indian daters adopt sunset clause in 2026  
• Concept sets timelines to reassess relationships and avoid situationships  
• Survey shows growing preference for intentional, outcome-driven dating  
• Women emphasize structure to protect emotional bandwidth  
• Trend reflects cultural shift toward clarity and conscious connections  

Strategic Impact  
The rise of sunset clauses signals a generational change in how relationships are approached in India. Analysts suggest this trend could reshape dating app dynamics, encouraging platforms to support structured interactions. For individuals, it offers a healthier balance between emotional investment and practical decision-making, reducing uncertainty and fostering more meaningful connections.  

Sources: CNBC TV18, The Indian Express, Mid-Day