Netflix and Billions: Can the Streamer Reel In a Trillion by 2030?

Netflix has big plans: reaching a market capitalization of $1 trillion by 2030, nearly doubling its current value of around $504 billion in market cap. To achieve that, the firm will double its revenue annually to around $78–80 billion and triple its operating profit to $30 billion, fueled by continued global subscriber expansion and a significant shift in advertising.

 

At the heart of Netflix's plan is expanding its paid subscriber base to 300 million in 2024 to 410 million in 2030, with emerging nations like India and Brazil leading the way. The company further anticipates fueling its ad-supported offering, targeting $9 billion in global ad income—threefold from an estimated $2 billion currently. Continuous price hikes, new content expenditure, and live sports incursions are also expected to drive revenue and engagement.

 

Although Netflix's historical growth rates and current momentum make the target seem feasible, analysts note that doubling revenue and tripling profits within five years is a formidable undertaking in an oversaturated streaming business. However, if Netflix achieves its lofty goals, it could become a member of the exclusive club of trillion-dollar tech giants by the end of the decade.

 

Source: Nasdaq, Yahoo Finance, The Wall Street Journal, Finimize