Persistence in Style and Song: Snitch & Bismil Launch ‘Keeping it Alive’ Campaign |

Updated: November 12, 2025 23:03

Image Source: Adgully

Snitch, India’s leading D2C men’s fashion brand, has partnered with renowned Sufi artist Bismil to launch the ‘Keeping it Alive’ campaign. Celebrating persistence, passion, and purpose, the initiative blends contemporary fashion with cultural depth, unveiling a special collection that bridges modern aesthetics with traditional artistry to inspire creators and consumers alike.

Snitch and Bismil Unite Fashion and Music in a Celebration of Persistence

In a unique collaboration, Snitch and Sufi artist Bismil have unveiled the ‘Keeping it Alive’ campaign, designed to honor the art of persistence and the shared values of patience, passion, and purpose. The campaign, launched on November 11, 2025, introduces a special fashion collection that reflects both modern style and cultural resonance.

Key Highlights from the Campaign:

Creative Fusion of Fashion and Music

The campaign bridges contemporary menswear with the soulful artistry of Sufi music, symbolizing persistence across creative fields.

It encourages creators to stay true to their roots while evolving with modern trends.

Special Collection Launch

Snitch unveiled a curated line featuring jackets, overshirts, shirts, trousers, caps, and bandanas.

Designs incorporate laser-cut patchwork, intricate back motifs, and Rajasthani-inspired embroidery, blending heritage craftsmanship with modern silhouettes.

Celebrating Persistence

The campaign emphasizes resilience and consistency as key drivers of success in both fashion and music.

It resonates with young audiences who value authenticity and cultural depth in lifestyle choices.

Shared Philosophy of Passion and Purpose

Both Snitch and Bismil highlight the importance of creative perseverance, positioning the campaign as a tribute to those who continue to innovate despite challenges.

The collaboration reflects a commitment to cultural storytelling through design and performance.

Market Positioning

Snitch, known for its fast-fashion D2C model, leverages this campaign to strengthen its brand identity around cultural relevance and artistic partnerships.

The initiative also expands Snitch’s reach into music-inspired fashion narratives, appealing to diverse consumer segments.

The ‘Keeping it Alive’ campaign is more than a fashion launch—it is a movement celebrating persistence across disciplines, inspiring both creators and consumers to embrace passion-driven journeys.

Sources: ET BrandEquity, Adgully

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