Smriti Irani And Bill Gates Join Forces On TV To Champion Maternal Health

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Smriti Irani and Bill Gates are teaming up on the rebooted TV show Kyunki Saas Bhi Kabhi Bahu Thi 2 to promote maternal and newborn health. Gates will appear virtually in a special episode, blending entertainment with public health advocacy to reach millions of viewers across India.

Television meets public health advocacy

In a groundbreaking collaboration, actor-turned-politician Smriti Irani and philanthropist Bill Gates are using the power of television to raise awareness about maternal and newborn health. Gates is set to make a virtual appearance on Kyunki Saas Bhi Kabhi Bahu Thi 2, a reboot of the iconic Indian soap opera, in a special storyline focused on women’s health.

Irani, who reprises her role as Tulsi, will interact with Gates via video call in an episode that highlights the importance of prenatal care, nutrition, and institutional delivery. The initiative aims to educate viewers—especially women in rural and semi-urban areas—through relatable storytelling and trusted characters.

A historic moment for Indian television

Smriti Irani has called Gates’s cameo a “historic milestone” for Indian television, noting that it reflects the growing convergence of entertainment and social impact. The episode is part of a broader campaign supported by the Bill & Melinda Gates Foundation, which has long invested in maternal health programs in India.

The show’s producers have confirmed that the storyline will integrate real-life health challenges faced by expectant mothers, including access to healthcare, anemia, and postpartum support. By embedding these themes into a popular serial, the campaign hopes to spark conversations and behavioral change at the household level.

Key highlights of the initiative

- Bill Gates to appear virtually on Kyunki Saas Bhi Kabhi Bahu Thi 2
- Smriti Irani reprises her role as Tulsi in the rebooted series
- Episode focuses on maternal and newborn health awareness
- Gates and Irani discuss prenatal care and institutional delivery
- Supported by the Bill & Melinda Gates Foundation
- Aims to reach rural and semi-urban audiences through storytelling
- Irani calls the collaboration a “historic milestone” for TV
- Health themes integrated into serial’s ongoing narrative

Looking ahead

This unique blend of entertainment and education marks a new chapter in public health outreach. As the episode airs, stakeholders hope it will inspire families to prioritize maternal wellness and seek timely medical support.

Sources: India TV News, Business Standard, India Today