Air India has heavily invested in expanding its Premium Economy offerings, fueled by a doubling in premium seat sales over the last three years.
The main points are:
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Affordable Upgrades: Premium Economy tickets begin at INR 599 over regular Economy fares on domestic flights for a limited time.
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Route Expansion: Operates on 39 domestic routes with more than 50,000 weekly seats, such as key metro pairs Delhi-Mumbai and Mumbai-Bengaluru.
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Seat Increase: Retrofitted 27 Airbus A320s will increase Premium Economy seats by 30% to more than 65,000 weekly seats.
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Increased Perks: Features priority service, additional legroom, and better dining.
The expansion seeks to accommodate increased demand for premium travel experiences while providing travelers with affordable luxury.
Source: Travel and Tour World, Passionate in Marketing, Live from a Lounge.