Upward Mobility: Performics India Scales New Heights with Fresh Elevations

Publicis Groupe-owned Performics India has announced significant leadership appointments with Cyrus Shroff appointed Chief Client Officer and Shweta Shroff appointed Chief Product Officer. Both based in Mumbai and working directly under COO Gautam Surath, they will oversee efforts to enhance client impact and fuel growth fueled by innovation.

 

Cyrus will be heading all the industry verticals like CPG, BFSI, FinTech, Gaming, OTT, Telecom, Travel, and others, and with a single-minded intent to drive revenue growth, raise marketing effectiveness, and unlock sustainable business value. He emphasized co-solving significant business challenges and delivering scaleable, purpose-built solutions.

 

Shweta will lead the agency's Centre of Excellence, spearheading AI-powered product innovation and intelligent systems to future-proof Performics' performance marketing. Having previously worked as head of CPG vertical and Creative team, she will look to introduce agility and precision in new-age marketing initiatives.

 

Lalatendu Das, CEO, Publicis Media South Asia, reiterated that these appointments reflect Performics' commitment to developing smart, outcome-driven performance strategies for clients.

 

Source: afaqs!, Exchange4media, Medianews4u