Snip, Style, Splendor: Bellance by Sushant Mehta Puts Glamour on the Chair

Industry veteran Sushant Mehta has opened Bellance Salon, a luxury salon chain with a vision to reimagine luxury beauty experiences in India. Riding 16 years of experience with market leaders like Cut & Style and Madonna, Mehta's Bellance offers an client-centric, detail-oriented experience that combines warm hospitality with cutting-edge grooming, skin care, and wellness offerings.

 

Bellance will debut in Delhi-NCR with salons in Central and South Delhi, Noida, Gurugram, and Faridabad. The brand's franchise model with a difference offers end-to-end support like architectural design, recruitment assistance, influencer marketing, and an AI-based CRM system.

 

Complementing the salons, the Bellance Academy will train stylists, therapists, and entrepreneurs who will provide consistent, high-quality service across the nation. Expansion plans in the near future include med-beauty verticals and international cities like Dubai and London.

 

Sushant Mehta views Bellance as a movement rather than merely a brand, a movement to create new, replicable benchmarks of luxury and personalized care for the Indian beauty market.

 

Source: Business Standard