Image Source: CNBC TV18
There is a new king of Indian electric vehicles. JSW MG Motor India's Windsor EV is leading Tata's Nexon EV and Punch EV to become the top-selling electric vehicle in the country since its September 2024 launch. With the combination of a competitive price tag, innovative technology, and customer-centric business model, Windsor EV has turned the EV game rules upside down.
Key Highlights:
Sales Supremacy: Windsor EV registered 23,918 units since its launch, outpacing the combined sales of Tata Nexon EV (11,296 units) and Punch EV (9,563 units) over the same time. This gives Windsor a lead of almost 3,000 units, marking a significant change in market leadership.
Innovative Pricing Strategy: The Windsor EV's Battery-as-a-Service (BaaS) variant enables customers to buy the vehicle at a lower initial cost (beginning ₹9.99 lakh), with the battery leased on a pay-per-kilometre basis. This made the EV more affordable than the Nexon EV (beginning ₹12.49 lakh) and even the smaller Punch EV, resulting in high dealership interest.
Future-Ready and Feature-Rich: With a premium, roomy cabin, a 15.6-inch screen, and a lifetime battery guarantee for the initial owner, Windsor EV provides unparalled value. Customers also get a 60% buyback guarantee within three years or 45,000 km, and one year of complimentary access to 9,000+ public charging stations through the MG eHUB app.
Dynamite New Model: The new Windsor Pro with a 52.9-kWh battery puts it head-to-head against Tata's fresh Curvv EV but at a lower price point.
Industry Effect: Windsor's meteoric rise is making competitors review pricing and offerings, with news of discounts on Tata's Curvv EV already making the headlines.
Windsor EV's winning formula of affordability, innovation, and customer-friendly benefits has created a new benchmark in India's electric vehicle market.
Sources: Financial Express, RushLane, Hindustan Times Auto
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