BoAt has launched the Chrome Iris Women’s Smartwatch in India, featuring a 1.32-inch AMOLED display with 1000 nits brightness, Bluetooth calling, female wellness tracking, and multiple sports modes. Priced at ₹3,499, the device combines sleek design with advanced health and fitness features, offering up to five days of battery life.
India’s leading lifestyle tech brand BoAt has expanded its wearable portfolio with the launch of the Chrome Iris Women’s Smartwatch, a stylish yet powerful device designed to blend fashion with functionality. The smartwatch is tailored for women, offering advanced health tracking, wellness features, and a premium design profile.
Display & Design
The Chrome Iris boasts a 1.32-inch AMOLED display with 466×466 resolution and 1000 nits peak brightness, ensuring crystal-clear visibility even under direct sunlight. Its 8mm slim metal body enhances comfort, making it suitable for all-day wear. The watch is available in chic color options including Metal Gold, Rose Pink, Velvet Wine, Silk Skin, and Frosted Sky, appealing to diverse style preferences.
Key Highlights
Performance: Up to five days of battery life on a single charge.
Connectivity: Bluetooth calling support with built-in microphone and speaker.
Health Features: Female wellness tracking, heart rate monitoring, SpO2 measurement, and sleep tracking.
Fitness Modes: Multiple sports modes for running, cycling, yoga, and more.
Smart Utilities: Cloud watch faces, music controls, and daily productivity tools.
Durability: IP68 rating for dust and water resistance, making it reliable for everyday use.
Market Position
Priced at ₹3,499, the Chrome Iris is positioned as an affordable yet premium smartwatch, competing with offerings from Noise, Fire-Boltt, and Amazfit. Its focus on female wellness tracking sets it apart, catering to a growing demand for personalized health features in wearables.
Availability
The smartwatch is available for purchase via Amazon, Flipkart, BoAt’s official website, and select offline retail stores. With its combination of style, durability, and smart features, the Chrome Iris aims to strengthen BoAt’s dominance in India’s fast-growing smartwatch market.
Why It Matters
The launch of Chrome Iris reflects BoAt’s strategy of merging fashion with technology, offering women a smartwatch that is both aesthetically appealing and functionally advanced. As consumer demand for health-centric wearables continues to rise, the Chrome Iris positions BoAt as a frontrunner in delivering accessible innovation.
Sources: Times of India, Gadgets360, Economic Times, Reuters