Top Searches
Advertisement

Facial Fitness Goes Mainstream: Reliance Retail Partners with FaceGym to Redefine Beauty in India

Updated: July 03, 2025 15:54

Image Source : DeshGujarat
Reliance Retail has made a strategic investment in FaceGym, a UK-based beauty and wellness brand known for its non-invasive facial workouts, marking a bold expansion of its premium beauty portfolio. The move aligns with Reliance’s broader ambition to dominate India’s fast-growing personal care market through innovation, global partnerships, and experiential retail.
 
Key Highlights of the Strategic Investment
  • - Reliance Retail Ventures Ltd has acquired a significant stake in FaceGym, a brand that blends skincare with facial muscle training  
  • - FaceGym’s signature offerings include facial workouts, skin boosters, and massage-based sculpting techniques  
  • - The brand will debut in India through standalone studios and select Tira stores, Reliance’s omni-channel beauty platform  
  • - The partnership aims to introduce high-end, science-backed beauty experiences to Indian consumers  
FaceGym’s Global Appeal and Local Adaptation
  • - Founded in London, FaceGym has a cult following across Europe and the US, with celebrity endorsements and a strong digital presence  
  • - Its method combines facial exercises, lymphatic drainage, and skincare tools to improve tone, circulation, and glow  
  • - Reliance plans to localize offerings for Indian skin types and climate conditions, while retaining the brand’s core identity  
  • - The rollout will include in-store demos, subscription packages, and AI-powered skin analysis tools  
Tira’s Role in the Beauty Ecosystem
  • - Tira, launched by Reliance in 2023, is positioned as a premium beauty destination with AI-driven personalization and experiential retail formats  
  • - The platform already features global brands like Smashbox, Estee Lauder, and Sulwhasoo, and offers services like fragrance finders and skin analyzers  
  • - FaceGym’s integration will deepen Tira’s wellness credentials and attract aspirational consumers seeking holistic beauty solutions  
Market Context and Strategic Vision
  • - India’s beauty and personal care market is projected to reach $32 billion by 2027, with wellness and skincare segments growing fastest  
  • - Reliance’s investment reflects a shift from transactional retail to experience-led engagement, especially among Gen Z and millennial shoppers  
  • - The move also positions Reliance to compete with Nykaa, Tata’s Palette, and Sephora India in the premium beauty space  
Leadership Commentary and Future Plans
  • - Isha Ambani, who leads Reliance’s retail ventures, has emphasized the importance of innovation and global partnerships in shaping Tira’s future  
  • - The FaceGym collaboration is expected to be followed by more wellness-focused tie-ups, including potential entries into haircare and body sculpting  
  • - Reliance aims to build a network of 400 beauty stores across India, with FaceGym studios serving as anchor attractions in flagship locations  
As FaceGym flexes its way into India through Reliance Retail, the partnership signals a new era in beauty—where skincare meets fitness, and retail meets rejuvenation.
 
Sources: Economic Times, Business Standard, Times Now, ProCapitas, RIL Corporate Press Releases, MSN News, Bloomberg India

Advertisement

STORIES YOU MAY LIKE

Image Source: MoneyControl
Jurassic Roars in Dolby: India’s First Dolby Cinema Debuts in Pune with ‘Jurassic World Rebirth’
Image Source : Hindustan Tmes
Eat Smart, Live Strong: Doctors Decode What Healthy Eating Really Means in Everyday Life
Image Source : Mathrubhumi English
AI Meets AMOLED: OPPO Unveils Reno 14 Series and Pad SE Tablet in India
Advertisement
Image Source : Free Press Joumal
Starry Milestone: Deepika Padukone Becomes First Indian Actress Honoured on Hollywood Walk of Fame
Image Source: Indian Masterminds
India Approves ₹1.05 Lakh Cr Defence Mega-Buy—Missiles, Mines & Maritime Muscle in Focus
Image Source: Hindustan Times
Bengaluru’s ‘ORRmageddon’ Meltdown: 10K Steps Quicker Than 6KM Drive, Say Frustrated Commuters
Image Source: illustrated Daily News
India Set to Receive First Apache Attack Helicopters by July 15—Game-Changer for Western Front
Advertisement
Live Blogs
SBI Tags RCom Loan as Fraud, Puts Anil Ambani in RBI Crosshairs
Thrill-Seekers Assemble: APTDC Flooded with 130 Adventure Tourism Applications
Level Unlocked: Good Game Becomes World’s First As-Live Global Gaming Reality Show
From Devotion to Dynamite: Ganesh’s Mighty Avatar Steals the Show in Yours Sincerely, Raam
Top Stories
Image Source: Times Now
Why It’s Called the Shaktipeeth Expressway—Nagpur-Goa Corridor to Connect Divine Power and Progress
Image Source: TechGig
India’s Digital Push Gets Multilingual Makeover—Govt Onboards Startups, Bhashini Takes Center Stage
Image Source: Upk Haber Gazetesi
India’s Culinary Capitals Shine: 6 Cities Ranked Among World’s Best by TasteAtlas
Image Source: Radio and Music
Radio Outreach Goes Solar—Odisha’s First Fully Green-Powered Station Sets Sustainability Milestone
Advertisement
Advertisement

Follow WOWNEWS 24x7 on:

Copyright 2024 WOWNEWS 24x7. All rights reserved. The WOWNEWS 24x7 is not responsible for the content of external sites. Read about our approach to external linking.

Powered By Just Imagine