Home Makeover Mania: How Digital-First Shoppers Are Redecorating India—One Click at a Time

The Indian home décor market is undergoing a transformation, fueled by digital-first shoppers seeking quality, variety, and affordability. Gone are the days of endless store visits—today’s consumers are turning to startups like Nestasia, DecorTwist, Vaaree, HomeLane, and Urban Space to furnish their dream homes with a modern touch.  

 

With nearly $17.2 billion spent on home décor in 2024 and projections reaching $27.6 billion by 2030, the industry is booming. Investors are taking note, with funding for home décor startups skyrocketing by 548 percent in 2024 alone. The demand is clear: Indian consumers are ready to pay a premium for aesthetics that blend functionality with style.  

 

From kitchen essentials to statement décor pieces, these brands are redefining the way homes are furnished—one thoughtfully designed product at a time.  

 

Sources: The Hindu BusinessLine, Grand View Research, Tracxn, Stellaris Venture Partners